A little while ago AOL decided to charge organisations and companies for guaranteed delivery of fully-hyperlinked and imaged emails in users’ inboxes.
A New York Times article described it as “a major change in the economics of the Internet”.
Many saw this a bad thing. Some because it looks like a naked grab for cash , others because it creates a two-tier email system, others because they view it as an attack on free speech (SpamHaus too), others because it might be anti-competitive, putting another squeeze on small businesses but easily absorbed by larger corporations.
Seth Godin, however, puts his head up above the parapet and provides a robust defence of the idea.
It’s all about friction, apparently. He concludes that everyone’s a winner. The only people who will lose are spammers and marketers who measure tonnage.
Tags: AOL, delivery assurance, email, friction, goodmail, metrics, spammers, stamps, Yahoo