Rui Carmo spanks .Mac
Monday, July 10th, 2006
For the third time in as many weeks, someone whose opinion is worth listening to has given .Mac a proper spanking.
At Tao of Mac, Rui Carmo takes the hatchet 
to Apple’s online service, and he doesn’t leave much standing after he is finished going through its features one-by-one.
Like previous recent critics (first wave and second wave), Rui is bewildered both by .Mac’s poor value for money and its lack of innovation:
My main point is that .Mac isn’t the benefit it’s touted to be, and that I can come up with a number of enhancements and added features that would make it worthwhile for me to keep my .Mac subscription and push Apple’s online services ahead of the pack where it regards mobility.
It’s not satisfying the geeky end of the Mac user market. It’s not doing too well at the other end either:
On the other hand, if Apple thinks their target market for .Mac is the I-don’t-want-to-understand-computers folk, they may be falling quite short of the mark - because it doesn’t work consistently right even for those people (if you’ve never had issues with .Mac, you’re very lucky).
Rui’s writing is dense and value-packed. I sometimes come away with my head spinning but I’m always glad I took the trouble. Try it yourself.
