MobileMe: The Past, The Future
Tuesday, June 10th, 2008
Love it or hate it, it’s clear that the unveiling of MobileMe in yesterday’s keynote signals big changes ahead for .Mac.
It needs some kind of change. Regular Hawk Wings readers will have seen .Mac come in for a lot of stick (and the occasional bouquet).
I spent this morning (while supervising a Greek exam) reading coverage of the announcement from the big-hitting Apple news sites. Most of them just rehashed the press release
from Apple. Fair enough, and a sign perhaps of how little there is to know. It’s hard to have an informed opinion in the absence of any real evidence beyond the hyper-polished demonstration in the keynote, the very attractive screenshots on Apple’s MobileMe teaster page
and the Apple MobileMe Screen cast
.
Still, a lack of real experience with the yet-to-be-launched service didn’t stop some people speculating.
The tin-foil hat brigade were out in force. I read somewhere that MobileMe is a branding rip-off of the ill-fated and much-despised Windows ME. You be the judge:

Further, it was suggested elsewhere that the move from mac.com to me.com is an part of an intentional “de-mac-ifying” of Apple, an attempt to pitch the service to Windows users. Some fear a loss of tribal identity will follow.
Myself, I am inclined to be cautious. I am going to wait until users get a chance to experience the service for themselves before venturing a view on whether (or not) this will be .Mac’s much-needed shot in the arm.
Amidst the frenzied speculation, two articles stand out from the rest of the pack. First, Dan Moren’s article on MacWorld
is a very fine piece.
He provides a history of Apple’s online services, including its early life as iTools. I was still hacking away on a PC in those days, so I read it with interest and profit. You might find it interesting too.
We won’t know the future until July, but we can at least bone up on the past, and so get a better sense of where we are going. Nice one, Dan.
Productivity Bodhisattva (wikipedia
) Merlin Mann also does a fine job of carefully balancing up the pros and cons of the move in his post
today. There are things he likes, but he is also willing to put (IMHO) the key question: Great that it looks nice (it does), but “Will stability and reliability of MobileMe greatly improve over .Mac?”

I love Apple as much as the next guy. Probably more than the next guy. But today has been another day on which — as the .Mac outage report clinically put it — “100% of members were unable to access mail using an IMAP client.”
The shell script security exploit exposed and then fixed in Tiger Mail has been reintroduced into Leopard Mail.

I’ve been using Leopard for long enough now to collect five tips that save me time and effort. Let me pass them on to you.
Now that I am a Dean and need to set and manage budgets, I need to do sums more than ever before. A nice new feature in the Spotlight window, does your sums for you.
Hovering the mouse over a name or details of an event in Leopard Mail activates Leopard’s Data Detector and produces a drop box with the option to add it to Address Book or iCal. 
In 
Pulling the photos from contacts in Address Book and displaying them in their emails makes my day more personal. It humanises the time I spend emailing and reminds me that I am really dealing with the people behind the emails, not just with text. In fact, this was one of 
Anthony Baker emails to tell me that the new nightly builds of 

