Apple Mail’s market share increases by 21%
Apple Mail’s popularity is on the rise. Its market share increased by 21% in 2009, from 7.64% to 9.69%, according to the latest survey 
by email marketing company CampaignMonitor.
Over the same period, the iPhone and iPod touch captured 8.69% of the market.
One caveat: the results of the survey are based on email image displays. As the company notes, this can skew results in favour of clients that display images by default (like Outlook 2000 and the iPhone) and penalise clients that block images by default (like Outlook 2007 and Gmail).
Nonetheless, the survey’s findings are striking.
The Outlook juggernaut continues to lead the pack, although its share fell by 2.78% in 2009.
Gmail, so central to the email experience of techno-pundits, only accounts for 5.74% of the market overall.
1.31% of users still crank up Lotus Notes to read their emails. Who knew?
CampaignMonitor helpfully summarises the main winners and losers:
But how many people open how much of their email how often on their smart phones rather than on a laptop or desktop? Apart from the iPhone’s glowing performance, the survey doesn’t say.
The survey presents a snapshot of the market in January 2010, and is based on a sample size of more than half-a-billion image displays.
Similar Posts:
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- Email client poll: The winners and losers
- Web 2.0 hype is all fluff and hot air?
- Google Desktop for Mac: Gmail, MailTags
- Switchers drop Lotus Notes, Thunderbird for Mail
Tags: Apple Mail, email, mail.app
July 2nd, 2010 at 10:59 am
My company just moved from Exchange 2003 to 2010. I was using Postbox as my mail application. It stopped working. I fired up the Mail.app, set it to Exchange 2007, and lo and behold, it worked (at least for incoming mail). For outgoing mail, I had to use an external mail relay service (e.g., I used Dyndns Outbound Mailhop) to get mail going both ways. But it works.
I cannot wait to see what happens with the updated Mail.app I’m sure is coming from Apple…
marc.