Apple Mail’s popularity is on the rise. Its market share increased by 21% in 2009, from 7.64% to 9.69%, according to the latest survey by email marketing company CampaignMonitor.
Over the same period, the iPhone and iPod touch captured 8.69% of the market.
One caveat: the results of the survey are based on email image displays. As the company notes, this can skew results in favour of clients that display images by default (like Outlook 2000 and the iPhone) and penalise clients that block images by default (like Outlook 2007 and Gmail).
Nonetheless, the survey’s findings are striking.
The Outlook juggernaut continues to lead the pack, although its share fell by 2.78% in 2009.
Gmail, so central to the email experience of techno-pundits, only accounts for 5.74% of the market overall.
1.31% of users still crank up Lotus Notes to read their emails. Who knew?
CampaignMonitor helpfully summarises the main winners and losers:
But how many people open how much of their email how often on their smart phones rather than on a laptop or desktop? Apart from the iPhone’s glowing performance, the survey doesn’t say.
The survey presents a snapshot of the market in January 2010, and is based on a sample size of more than half-a-billion image displays.
- How Mail sucks
- Email client poll: The winners and losers
- Web 2.0 hype is all fluff and hot air?
- Google Desktop for Mac: Gmail, MailTags
- Switchers drop Lotus Notes, Thunderbird for Mail
Tags: Apple Mail, email, mail.app