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UK Survey proves “death of email” premature

EmailoverloadA recent report by British company UK Online Management reveals that occasional reports about the imminent death of email are much exaggerated.

As one might expect, the data in the report (collected and processed by Nielson) shows a 65 percent increase since 2007 in the average amount of time each participant spent online.

Social networking and blogs were the fastest-growing sector. Almost a quarter of all online time was spent on these as the pie chart below, which represents the average online hour, makes clear:

On average participants spent 13.5 minutes out of every hour on blogs and social networks.

Instant messaging, regarded by some (like Business Week) as the “email of the future”, was the biggest casualty. Three years ago it accounted for 14 percent of internet time, now it is only 5 percent.

Email, on the other hand, is rising. As the UKOM press release puts it:

In contrast, personal Email, which many predicted to be another casualty of the social networking phenomenon, has actually increased its share of online time from 6.5 percent to 7.2 percent – a relative rise of 11 percent. In absolute terms, Britons now spend 88 percent more time on Email sites than they did three years ago but 42 percent less time Instant Messaging

The full press release can be downloaded from the UKOM web site.

A video clip on the BBC web site explains the significance of the findings in more depth.

[The survey is based on data collected from at least 35,000 people -- 31,000 of them at home and 4,000 at work.] email, not apple mail, not mail.app, web 2.0, social networking

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This entry was posted on Thursday, 20th May, 2010 at 10:48 pm and is filed under Email in general, Not Apple Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “UK Survey proves “death of email” premature”

  1. Henno Winckelmann says:
    May 21st, 2010 at 11:40 pm

    good to see hawk Wings up and running again. we’ve missed you.

  2. Tim Gaden says:
    May 25th, 2010 at 6:21 pm

    Thanks, Henno. I’ve missed it too.

  3. Katie says:
    June 11th, 2010 at 5:14 am

    Email may soon be just for old schoolers and businesses. The kids now just text, endlessly.

  4. Il dovere di essere fraintesi | Quale futuro per la posta elettronica | Blog di Alessandro Stagni says:
    June 12th, 2010 at 3:29 am

    [...] UK Survey proves “death of email” premature « Hawk Wings via kwout Share Internet, Società & Reti Internet Finalmente standardizzato l’handover IEEE blog comments powered by Disqus var disqus_url = 'http://alessandrostagni.com/blog/?p=437 '; var disqus_container_id = 'disqus_thread'; var facebookXdReceiverPath = 'http://alessandrostagni.com/blog/wp-content/plugins/disqus-comment-system/xd_receiver.htm'; var DsqLocal = { 'trackbacks': [ ], 'trackback_url': 'http://alessandrostagni.com/blog/wp-trackback.php?p=437' }; (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = "http://aswb.disqus.com/disqus.js?v=2.0&slug=quale_futuro_per_la_posta_elettronica&pname=wordpress&pver=2.33"; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); [...]

  5. Nick says:
    July 1st, 2010 at 3:08 pm

    What does the “UK Survey” say about the death of Hawk Wings?

    ;)

  6. Tim Gaden says:
    July 2nd, 2010 at 9:02 am

    It’s noted as the most deplorable development in the industry for 2009 ;-)

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