The launch of the iPhone was not the biggest news yesterday.
The big story was tucked away towards the end of the Keynote, underlining a shift of which the iPhone is only a part. Apple Computer, Inc became Apple, Inc.
I don’t know how I feel about this; my heart and mind are pulled in two different directions. One the one hand, I have always been wary of iPods and the whole “digital lifestyle” thing. It seems instinctively an enormous distraction from what is really important about Apple (for me)–innovative, beautiful computers that are simply streets ahead of anything else on offer.
So, as you can imagine, I was already feeling grumpy that there was nothing about Leopard or new computer hardware or anything that I fondly imagine to be Apple’s core business in the Keynote. Then this came up, feeding all my worst fears.
On the other hand, I understand the argument that iPods, ï£¿TV and iPhones are all good for Apple’s bottom line, garner it extra market share and clout and end up benefiting the part of Apple’s product line that I really care about. A kind of “trickle up” effect.
How did you feel when you saw this?
Image nicked from Engadget without permission but with thanks
I was speaking to a couple of Apple gurus via iChat today who both told me not to worry so much. The computer side of the business is ticking along nicely, the engineers are churning out the same amount of great software at the same rate and so forth. Just because Steve Jobs is so energised by the digital gadgets doesn’t mean that he is not interested in hard-core computing.
I know they must be right. But it’s so hard not to worry…
- The strange history of IT company names
- Steve Jobs shows off NeXTSTEP, NeXTMail
- Know yourself: Geek or nerd?
- What’s wrong with Apple’s Enterprise Strategy
Tags: Apple, apple inc, computers, digital lifestyle, name change, steve jobs