AOL now charges companies and organizations money to ensure that their emails arrive in AOL members’ inboxes.
Previously AOL used a free IP-based “Enhanced White List”. Senders that observed best practice in their email habits could be (mostly) sure that their emails would reach AOL customers.
According to a report on ClickZNews , companies must now sign up for accreditation with Goodmail, an “email delivery assurance business” that charges “accredited companies a fraction of a cent per message sent”. Otherwise their emails may not arrive, or will arrive with hyperlinks and images disabled.
Slashdot reports that Yahoo is expected to follow suit.
Is this a bad thing? An investor in a rival delivery assurance company thinks so
And so it’s a sad day for email. The spammers have won. They have turned email delivery into a business that can be bought and sold for the highest price.
Or is it a win for customers in the end, as AOL Postmaster Charles Stiles says in the ClickZNews report?
Our focus and goal here is to provide a safer and more secure environment for our consumers, and restore some trust in the e-mail inbox.
UPDATE: According to the New York Times , the charge for using this new service ranges between .25 and 1 cent an email.
The article also suggests that
the move to create what is essentially a preferred class of e-mail is a major change in the economics of the Internet.
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Tags: AOL, delivery assurance, email, Email in general, Internet, spam, whitelist, Yahoo