«
»

How Mail.app frustrates email marketers

Mail.app offers you the option of not displaying images in HTML emails. You can find the option in the Viewing pane of Apple Mail’s Preferences.

It a great feature and it’s a good idea to use it for a number of reasons.

But not everyone is wild about it. Email marketers in particular are frustrated, especially as their industry statistics show more and more users deciding not to view the images in their emails.

Check out this post about image suppression with screenshots of the infamous iTunes email that fails the email marketing test of “usability”.

Similar Posts:

Tags: , , , ,

This entry was posted on Monday, 9th January, 2006 at 12:30 am and is filed under Apple Mail, Email in general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “How Mail.app frustrates email marketers”

  1. Email Hosting says:
    January 9th, 2006 at 3:35 am

    You have to understand the advertiser’s frustrations regarding this especially if you pay to create the ad and then pay to place the ad and then no one sees the ad.

    That’s a tough advertising campaign to follow.

  2. Chris Baggott says:
    February 21st, 2006 at 11:27 am

    My point here wasn’t that it upsets me as an email marketer, it is just another example of poor marketing. If you create a promotion that half the people you want to engage….can’t, well that’s an example of bad marketing regardless of the media.

    A: I’m not going to buy

    B: I’m probably a little pissed off that I’m not important enough to be considered.

Leave a Reply