Ever wondered exactly how spammers / advertisers (and everyone in between) try to hook you on the content of their HTML emails with sneaky, sneaky tricks / clever design?

An article on Campaign Monitor (”a place for development news, tips, tricks and talk on email newsletters and list management”) outlines “the key email design trends and guidelines” for marketing with HTML emails.

Perversely, some of it is interesting.

You can see Apple’s iTunes newsletters get a roasting for poor design.

You can learn that 75% of people who use preview panes like horizontal ones and only 25% prefer the vertical “Outlook 2003″ layout and discover which email clients and ISPs block images and which do not.

You can read the comments (which are a bit of a hoot).

You can ponder again the many reasons why HTML email is a bad idea.

Tags: email, HTML, iTunes, outlook, spammers

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This entry was posted on Tuesday, 6th December, 2005 at 12:00 am and is filed under Email in general, Not Apple Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.